The Marketing Difference For Businesses (Online)Marketing - Online

Enquire MoreRegister NowCorporate Courses

DurationOne day
Course Dates30 Jun 2020 9:00am - 01 Jul 2020 12:30pm
20 Aug 2020 9:00am - 21 Aug 2020 12:30pm

Course Fee

Member $209.20
Non-Member $246.10
  • Members enjoy a 15% discount before GST
  • Group Discount (3 or more participants) - 10%
  • All fees are inclusive of 7% GST

This is a 2 half-day course. 


This workshop has been designed for companies and individuals who want to understand the benefits of basic marketing in this highly competitive landscape.  Participants will be provided with applied marketing concepts that are used by successful businesses on how these companies made a difference for themselves and their customers.

Who Should Attend

Anyone who wants to understand the benefits of basic marketing in this highly competitive landscape.

Programme Outline

Module 1: What is marketing?

  • Explore the respective perspective of marketing?
  • The scope of marketing

Module 2: Benefits of Marketing

  • How does marketing help a business?
  • Marketing & your products

Module 3: Tools of Marketing

  • Understanding Solution selling
  • Communication and customer engagement

Module 4: Marketing in Today's Environment

  • Understanding the markets
  • Understanding the customers


Participants will be engaged in this interactive workshop through open discussion and Q&As.  Relevant models and companies will be used to illustrate the relevant marketing approaches.  Participants will also be equipped with a better understanding of how to apply marketing for their businesses.

Programme Trainer

Dr Donald Tan is a Certified Management Consultant and currently sits on advisory panels of Gerson Lehrman Technology Council and Australian-based Trident.  Dr Tan is also a board member for several local companies.  Dr Tan was an examiner for the professional qualification “Certified Professional Marketer – Asia” by the Asia Marketing Federation. Dr Tan was also the lead consultant for the Spring Singapore/MIS SME Marketing toolkit – a Singapore government initiative to help Small & Medium Enterprise (SME). In 2011, Dr Tan was appointed the Chairman for the ASTD-STADA Conference Marketing and Branding Sub-committee. 

Dr Tan has trained in Intellectual Property Management (IPM) diagnostic methodology by the Intellectual Property Office of Singapore (IPOS).  Dr Tan also was trained in Intellectual Property (IP) for Businesses under Singapore University of Social Sciences / IP Academy.  Previously, Dr Tan held senior management positions and was Asia Pacific head of marketing & communication for a SIX Swiss Exchange-listed company and a US NASDAQ-listed company. He was the recipient of several coveted honours like “Outstanding Achievement in Marketing” by the American Marketing Association, “Most Creative Award in Marketing”, “Asia Pacific Vice-President Award” & “Key Contributor Award”.

Dr Tan holds a doctorate in Business Administration (Marketing) from the University of Western Australia. Dr Tan received his scholarship for his Bachelor of Business Administration, graduated with 1st class honours and was awarded the All-American Scholar award by the United States Achievement Academy.  Dr Tan also holds a Certificate in Educational Psychology from Nanyang Technological University & National Institute of Education, a Certificate in University Teaching and a Certificate in University Assessment from the University of Newcastle.  Dr Tan is an Associate Fellow at the Higher Education Academy (UK) and a LEAD Associate Fellow at the Murdoch LEAD Academy.

If you are interested in this corporate programme, please complete the following form and one of our representatives will get back to you as soon as possible.

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Quick Information

This workshop has been designed for companies and individuals who want to understand the benefits of basic marketing in this highly competitive landscape.

Contact Details

  +65 6842 6666