Social Media Content Creation Masterclass (Online)Marketing - Online

Enquire MoreRegister NowCorporate Courses

DurationOne day
Course Dates16 Jun 2020 9:00am - 16 Jun 2020 5:00pm
03 Sep 2020 9:00am - 03 Sep 2020 5:00pm

Course Fee

Member $363.80
Non-Member $428.00
  • Members enjoy a 15% discount before GST
  • Group Discount (3 or more participants) - 10%
  • All fees are inclusive of 7% GST

Introduction

Content Strategy is the soul of Digital Marketing. It involves storytelling at the highest level and also the messaging on different platforms. From Content Marketing to Branded Content, digital marketers will master the content creation and development framework needed to stand out in a crowded marketplace. 

Key Takeaways

Upon completion of this workshop, participants will be able to;

  • To Create a Content Marketing Strategy
  • Evaluate different content format and its effectiveness
  • To overcome the Challenges of Content Marketers
  • To create Branded Content

Who Should Attend

All Digital Marketeers and Branding Managers.

Programme Outline

Session 1 (3.5 hours with 45min break)

  • Overview of Content Strategy
  • The purposes of Content
  • The attribute of Good Content
  • How to create a Content Marketing Strategy

Session 2  (3.5 hours with 45min break)

  • Content Creation Tools
  • What is Branded Content
  • Advantages of Branded Content
  • Case Studies of the Best Branded Content

Methodologies

  1. Every participant is given the zoom link from MDC
  2. Slides will be prepared before-hand to allow participants to ask further questions on Google Classroom
  3. Pre-Course Questionaire will be sent

Programme Trainer

Andrew Chow is known to be pragmatic, visionary, competitive, intuitive and giving. While he is a successful social media and public relations strategist, entrepreneur and speaker based in Singapore, he is also the best-selling author of a highly popular series of books: Social Media 247, Public Relations 247 and Personal Branding 247.

Andrew is a Certified Speaking Professional (CSP), spoken in over 18 countries within 10 years and addressed more than 100,000 people on Digital Marketing, Personal Branding, Enneagram, Public Relations, and Branding.

Andrew’s career of 30 years; has seen him work with an array of clients including AXA Insurance, Abbot Medical Optics, Singtel and Sony Pictures, M1, Starhub, and Sennheiser.

Andrew had more than 300 interviews and features about him or his business since 2005 from more than 40 local and regional media.

He is listed as the Top 10 Most Influential Speaker in Singapore in 2013 by the Singapore Business Review. He won the Spirit of Enterprise in 2008 and the Successful Entrepreneur in 2010. Before he served as the President of the Asia Professional Speakers – Singapore (APSS), he also won the coveted Spirit of Service Award from the Industry.

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Quick Information

Content Strategy is the soul of Digital Marketing. It involves story telling at the highest level and also the messaging on different platforms.

Contact Details

  +65 6842 6666
  mdc_enquiries@mdis.edu.sg